Named engagements with documented results. A buyer should be able to read a case study and predict their own outcome. That is what these are built to do.
Gill Capital Group is an international retail franchise group operating across Southeast Asia and the Middle East. In early 2024, Mrs Gill — the Executive Chairman — recognised that AI was becoming a competitive capability, not a future consideration. Her teams were curious, but usage was inconsistent and largely self-taught. There was no shared framework, no common language, and no mechanism for turning individual experimentation into organisational practice.
The brief was direct: build a structured AI capability across the business, department by department, that would still be working eighteen months later.
This is not a one-day workshop result. Gill Capital is an eighteen-month engagement. The outcome — genuine daily practice across eight departments — reflects that commitment. Organisations looking for a half-day session that fixes AI adoption should not book this tier.
The right question is not "how long does it take?" The right question is "what do we need to be true in twelve months?" That is where the conversation starts.
Scott MacRae brings thirty years of senior buying and brand strategy experience from ASDA, NEXT, and Arcadia — a career built on knowing how global brands are built and distributed across complex retail environments. He had watched AI emerge as a category but had not found a way to apply it that felt natural or genuinely useful in his working context.
David and Scott have a long professional history across multiple ventures. When Scott saw what AI mentorship could do in practice, the conversation started — and the Spark engagement followed.
"David is an evolutionary. I have known him for many years in roles that evolved from selling and running great global brands, creating disruptive eco mission brands and seeing the changes in society. He introduced me to his AI mentorship showing incredible kindness and knowledge of how it could help me. It enabled me to set up Chewie, my personalised GPT assistant. Improving how I got the right results for prompts and enabling the ability to talk to Chewie while I did other tasks — talking through ideas, capturing the notes and summarising to follow up."
Scott MacRae brings thirty years of senior retail experience across buying, strategy, and brand collaboration at ASDA, NEXT, and Arcadia. He had watched AI develop from a distance and understood its potential — but had not yet found a structured way into using it as a genuine working practice rather than an occasional curiosity.
The brief was practical: show him how to work with AI properly, build a personalised assistant around his workflow, and give him a foundation he could compound on independently.
The Team and Spark case studies are being sourced from existing engagements. They will join this page within the next thirty days.
Four weeks. Role-impact map for up to ten roles. Adoption-risk scorecard. Twelve-month roadmap. Fee credited on engagement.